Appy Marketing

Practical guides from the Appy team on app-store routing, QR campaigns, deep links, and understanding mobile user journeys.

2 posts

Give Your App Link a Useful Desktop Fallback

A mobile app link can work perfectly on phones and still leave someone reading an email on a laptop with no useful next step. Treat the default web destination as part of the app journey. It should ex

Oct 27, 20264 min read2 views

Oct 19, 2026
Oct 19, 20264 min read
Before You Print an App QR Code, Test the Whole Journey
A QR code can scan correctly and still send someone to the wrong place. For an app campaign, the useful test begins with the printed asset and ends at a destination the person can actually use. Here i
4 min read

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Give Your App Link a Useful Desktop Fallback

Before You Print an App QR Code, Test the Whole Journey